I am an Associate Professor of Marketing with Tenure at London Business School. I joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. I received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy and a PhD and MBA in Marketing from the University of Chicago. Before starting my PhD, I was a junior faculty member in the Marketing Department of SDA Bocconi, the Graduate School of Business at Bocconi University.
At London Business School I teach the Brand Management elective course. My research is on consumer behavior and decision making. I am particularly interested in the psychological processes underlying freedom of choice, and how different ways of providing and exercising choice influence consumers' perception of control, satisfaction and well-being.
On this website you can find my published papers as well as the titles of my working papers and work-in-progress.
You can also email me at email@example.com for any working papers and other information.