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Teaching

 

MBA and executive teaching:

  • MBA and executive teaching (1976-2006): marketing management, competitive positioning/strategy, strategic investment decisions, and “Making Things Happen” (middle management and innovation)

 

PhD supervision:

  • Anita Elberse (2002, now an assistant professor at Harvard Business School): sequential product release in international markets
  • Seán Meehan (1998, now a chaired professor at IMD, Lausanne): market orientation (winner of MSI’s Alden G Clayton award for dissertation proposal)
  • Laura Cousins (1985, now a freelance consultant and lecturer): marketing planning

© London Business School 2005