Reports and Monographs
Independent Review of the BBC’s Digital Television Services, Department for Culture, Media and Sport, October 2004 (www.culture.gov.uk).
Digital Television in the UK: Consumer Responses to Interactivity (with Peter Mercier). Future Media Research Programme, London Business School 2004.
Marketing Expenditure Trends (with Alan Styler), London Business School and Paris: Havas, December 2002. Second edition, December 2003.
UK Consumer Responses to iDTV (with K Brodin and A Canhoto), Future Media Research Programme, London Business School, 2002.
Marketing and the Internet (with A Elberse and K Hammond), Future Media Research Programme, London Business School, 2002.
Market Metrics: What Should We Tell the Shareholders? (with T Ambler and C J Higson), London: Centre for Business Performance, 2001.
Revisiting B2C Wireless (with R Advani and K Choudhury). Viant, 2001.
Business.eu: Corporates vs Web Start-ups (with N Rosen), London : Protégé Group and Online Research Agency, 2000.
Children, Advertising, and Nutrition, London: Advertising Association, 1994.
Continuous Improvement in Leading FMCG Companies (with R Westbrook), Centre for Marketing, London Business School, 1994.
Accounting for Brands (with C J Higson, J A Likierman and P R Marsh), London: Institute of Chartered Accountants in England and Wales, 1989.
Managing Strategic Investment Decisions (with P R Marsh, K Thomas, and J R C Wensley), Centre for Business Strategy, London Business School, 1988.
The Liking and Viewing of Regular TV Programs (with A S C Ehrenberg), prepared for the Markle Foundation, New York; London: London Business School, 1982.
Online Searching: The Impact on User Charges of the Extended Use of Online Information Services, Paris: International Council of Scientific Unions Abstracting Board (ICSU-AB), 1979.