Reports and Monographs
PVRs and Advertising Exposure: A Video Ethnographic Study, ACB Actual Customer Behaviour LLP, Sarah Pearson and Patrick Barwise, U. of Sussex, September 2006. Visit the Actual Customer Behaviour website.
The Impact of Organizational Values on the Effectiveness of Market-Oriented Behaviors, Seán Meehan, Patrick Barwise, Mark Vandenbosch and Willem Smit, MSI working paper, Cambridge, MA: Marketing Science Institute, October 2007 (Most downloaded MSI working paper, 2007). Visit the Marketing Science Institute website.
Take-off or Tail-off?: An Evaluation of the Capability Reviews Programme, Sunningdale Institute. Patrick Barwise, David MacLeod, Sue Richards, Howard Thomas, and David Tranfield, November 2007. Visit the Sunningdale Institute website.
The BBC License Fee bid: what does the public think? An Independent Report by Professor Patrick Barwise (London Business School) for the BBC Board of Governors. April 2006.
Independent Review of the BBC’s Digital Television Services, Department for Culture, Media and Sport, October 2004. Visit the DCMS website.
Digital Television in the UK: Consumer Responses to Interactivity (with Peter Mercier). Future Media Research Programme, London Business School 2004.
Marketing Expenditure Trends (with Alan Styler), London Business School and Paris: Havas, Second edition, December 2003.
Marketing Expenditure Trends (with Alan Styler), London Business School and Paris: Havas, December 2002.
UK Consumer Responses to iDTV (with K Brodin and A Canhoto), Future Media Research Programme, London Business School, 2002.
Marketing and the Internet (with A Elberse and K Hammond), Future Media Research Programme, London Business School, 2002.
Market Metrics: What Should We Tell the Shareholders? (with T Ambler and C J Higson), London: Centre for Business Performance, 2001.
Revisiting B2C Wireless (with R Advani and K Choudhury). Viant, 2001.
Business.eu: Corporates vs Web Start-ups (with N Rosen), London : Protégé Group and Online Research Agency, 2000.
Children, Advertising, and Nutrition, London: Advertising Association, 1994.
Continuous Improvement in Leading FMCG Companies (with R Westbrook), Centre for Marketing, London Business School, 1994.
Accounting for Brands (with C J Higson, J A Likierman and P R Marsh), London: Institute of Chartered Accountants in England and Wales, 1989.
Managing Strategic Investment Decisions (with P R Marsh, K Thomas, and J R C Wensley), Centre for Business Strategy, London Business School, 1988.
The Liking and Viewing of Regular TV Programs (with A S C Ehrenberg), prepared for the Markle Foundation, New York; London: London Business School, 1982.
Online Searching: The Impact on User Charges of the Extended Use of Online Information Services, Paris: International Council of Scientific Unions Abstracting Board (ICSU-AB), 1979.