Refereed Articles
Special Issue: Patrick Barwise (ed), Special Issue on Brand Equity, International J. Research in Marketing, 9,1, (March 1993).
“How European Marketing Management Measures Up to Take On the Future” (with John Farley) , Organization Dynamics, 34,3 (2005)
“Simply Better is Simply Better” (with Seán Meehan), Marketing Research 17,3 (Fall 2005), 45-46
“Simply Better” (with Seán Meehan), Marketing Research 17, 2 (Summer 2005), 8-14
“The State of Interactive Marketing in Seven Countries: Interactive Marketing Comes of Age” (with John Farley), J. of Interactive Marketing, 19, 1 (Summer 2005). 67-80.
“Don’t Be Unique, Be Better” (with Seán Meehan), MIT Sloan Management Review, 45, 4 (Summer 2004), 23-26.
“Marketing Metrics: Status of Six Metrics in Five Countries” (with John Farley), European Management Journal 22, 3 (June 2004), 257-262.
“How Much do CEOs and Top Managers Matter in Strategic Decision-Making?” (with V Papadakis), British J. of Management, Vol. 13, 83-95 (2002).
“Permission-Based Mobile Advertising” (with C Strong), J. of Interactive Marketing, 16, 1 (2002), 14-24.
“The Trouble with Brand Valuation” (with T Ambler), J. of Brand Management 5,5 (1998), 367-377.
“New Interactive Media: Experts’ Perceptions of Opportunities and Threats to Existing Businesses”, European J. Marketing, Special Issue on Marketing in Cyberspace, 32, 7/8 (1998), 616-628.
“The Variability of Attitudinal Repeat-Rates” (with F Dall’Olmo Riley, ASC Ehrenberg, SB Castleberry, and NR Barnard) , International J. Research in Marketing, 14, 5 (1997), 437-450.
“Don’t Let a Virus Spoil the Party”, commentary in Perspectives feature on “The Future of Interactive Marketing”, Harvard Business Review, Nov-Dec 1996, 151-166.
"Good Empirical Generalizations", Marketing Science, 14, 3, Part 2 (1995), G29-G35.
"TQM in Leading FMCG Companies" (with R Westbrook), Total Quality Management Journal, 6, 4 (1995), 365-382.
"Individual Attitude Variations Over Time" (with S B Castleberry, N R Barnard, A S C Ehrenberg and F. Dall'Olmo Riley) , J. Marketing Management, 1994, 10, 153-162.
Reprinted in G J Hooley and M K Hussey, eds, Quantitative Methods in Marketing, London and San Diego: Academic Press, 1994.
"Brand Equity: Snark or Boojum?", International J. Research in Marketing, 9, 1 (March 1993), 93-104.
"Brand Portfolios" (with T.S. Robertson), European Management Journal, 10,3 (September 1992), 277-285.
"Double Jeopardy Revisited" (with A S C Ehrenberg and G J Goodhardt), J. Marketing, 54, 3 (July 1990), 82-91.
"Must Finance and Strategy Clash?" (with P R Marsh and J R C Wensley), Harvard Business Review, 67, 5 (Sep-Oct 1989), 85-90.
"Strategic Investment Decisions" (with P R Marsh and J R C Wensley), Research in Marketing, 9 (1987), 1-57.
"The Liking and Viewing of Regular TV Series" (with A S C Ehrenberg), J. Consumer Research, 14, 1 (June 1987), 63-70.
"Consumer Beliefs and Awareness" (with A S C Ehrenberg), J. Market Research Society, 29, 1 (1987), 88-93.
"Repeat-Viewing of Prime-Time TV Series", J. Advertising Research, 26 (Aug-Sept 1986), 9-14.
"Consumer Beliefs and Brand Usage" (with A S C Ehrenberg), J. Market Research Society, 2 (1985), 81-93.
"The Reach of TV Channels" (with A S C Ehrenberg), International J. Research in Marketing, 1 (1984), 37-49.
"How Much Does UK Television Cost?" (with A S C Ehrenberg), International J. Advertising, 2, 1, (Jan-Mar 1983), 17-32.
"Glued to the Box?: Patterns of TV Repeat-Viewing" (with A S C Ehrenberg and G J Goodhardt), J. Communication, 32, 4 (Autumn 1982), 22-29.
"Possible Means of Stimulating Investment in the Information Industry", Aslib Proceedings, 32 (Supplement), (January 1980), 41-55.
"Audience Appreciation and Audience Size" (with A S C Ehrenberg and G J Goodhardt), J. Market Research Society, 21, 4 (1979), 269-289.
"The Cost of Literature Search in 1985", J. Information Science, 1, 4 (1979), 195-201.
Reprinted in W A Katz, ed., Reference and Information Services: A New Reader, Metuchen NJ: Scarecrow Press, 1982; in D W King, N K Roderer and H A Olsen, eds., Key Papers in the Economics of Information, London: Knowledge Industry Publications, 1983; and in P Bysouth, ed., The Economics of Online, London: Taylor Graham, 1987.