Professional Articles
“Fast-Forward Puts TV Advertising to the Test” (with Sarah Pearson), Financial Times, 24 October 2005, 14.
“Developing a Customer-Focused Mindset” (with Seán Meehan), Journal of Direct, Data and Digital Marketing Practice 7,2 (October – December 2005), forthcoming
“Making Differentiation Make a Difference” (with Seán Meehan), Strategy & Business 37 (Winter 2004), 10-11
“Simply Better: Delivering What Matters Most” (with Seán Meehan), Market Leader, (Winter 2004), 58-62.
“6 Rules to Become Simply Better” (with Seán Meehan), Business Strategy Review 15,3 (Autumn 2004), 25-31.
“The Benefits of Getting the Basics Right” (with Seán Meehan), FT Mastering Innovation, 8 October 2004, 2-3.
“Bull’s-Eye: Target’s Cheap-Chic Strategy” (with Seán Meehan), HBS Working Knowledge, 16 August 2004.
“Thinking Inside the Box” (with Seán Meehan), CMO Magazine, 28 July 2004.
“Which Marketing Metrics Are Used and Where?” (with John Farley), MSI Reports, 03-002, (Marketing Science Institute, Cambridge MA), 2003, 105-107. Report No. 03-111.
“Time-shifting promises dark future”, FT Creative Business, 29 April 2003
“What’s the rush?”, FT Creative Business, 15 October 2002.
“Persuasion begins with listening”, FT Creative Business, 10 September 2002.
“Hawks versus fluffies”, FT Creative Business, 30 July 2002.
“Window of Opportunity”, FT Creative Business, 23 July 2002.
“Great Ideas. Now Make Them Work”, FT Creative Business, Marketing and Technology Special, 28 May 2002.
“The Value of the Digital Prophets”, FT Creative Business, 23 April 2002.
“Work-Shop Balance” (with Fiona Harvey), FT Creative Business, 26 March 2002.
“The Importance of Analysis”, FT Creative Business, 8 January 2002.
“Spend and Prosper”, FT Creative Business, 13 November 2001
“Putting a Price on Brands”, FT Creative Business, 11 September 2001
“Don’t Give it All to the Kids”, FT Creative Business, 14 August 2001
“Stop Me if I’ve Told You This B4”, FT Creative Business, 7 August 2001
“TV, PC, or Mobile? Future Media for Consumer e-Commerce”, Business Strategy Review, 12,1 (Spring 2001), 35-42.
“Books: Internet Marketing”, Business Strategy Review, 11, 4 (Winter 2000), 61-70.
“Digital Promises an Armchair Revolution”, Financial Times, 21 January 2000
“Advertising for Long-Term Shareholder Value”, Admap, October 1999, 40-42.
“A Three-Legged Issue”, Financial Times, 27 August 1999
“Return of the Servant”, Optimus, 1 (1999), 34-35.
“Comment: Digital Exploitation”, Director, June 1998,22.
“Comment: TV - The State It’s In”, Admap, February 1998, 42
“Editorial: Brands in a Digital World”, J. Brand Management, 4, 4 (1997), 220-223.
“OB or Not OB?”, Business Strategy Review, 7, 4 (Winter 1996), 49-52.
“Winning the War” (with Sean Meehan), Marketing Business, July-Aug 1996, 51
"Marketing Today and Tomorrow", Business Strategy Review, 6, 1 (Spring 1995), 45-59.
"Human Resources Policies at London Business School", British Academy of Management Newsletter, 8 (December 1990), 6-7.
"Brands as Separable Assets" (with CJ Higson, JA Likierman, and PR Marsh), Business Strategy Review, 1, 2 (Summer 1990), 43-59.
"Intelligent Elephants and Part-time Researchers" (with P R Marsh, K Thomas, and JRC Wensley), Graduate Management Research, 4, 3 (Winter 1989), 12-33.
"The Television Explosion: Does Many Mean More?", IPPA Bulletin, Spring 1989, 26-27.
"The Unit Price of TV Airtime" (with A S C Ehrenberg and N R Barnard), Admap, October 1988, 86-136.
"The Scope for Subscription TV" (with A S C Ehrenberg), Admap, December 1987, 10-15.
"What are the Alternatives for Channel 4?" (with A S C Ehrenberg), Broadcast, 2 October 1987, 32.
"BBC Advertising: How Big Will the Cake Be?" (with N R Barnard), Admap, February 1986, 94-97.
"The Final Word", Media World, December 1985, 34.
"The BBC: No Rich Prizes for Advertisers", Media World, October 1985, 17-42.
"The Rule of Double Jeopardy: Why Narrowcast TV Cannot Compete with Broadcast TV" (with A S C Ehrenberg), Communication Options, 3 (Spring 1985), Al-5.
"Do We Need to Regulate TV Programmes?" (with A S C Ehrenberg), InterMedia, July/Sept 1983, 11, 4/5, 12-15.
"Cable Expansion and Broadcasting Policy" (with A S C Ehrenberg), London Business School Journal, 7, 1 (Summer 1982), 42-45.
"Pricing Policy at 'Widget Abstracts': A Fable" STM Marketing Studies, 28, 31-35, 1981.
"Viewers' Average Appreciation Scores" (with A S C Ehrenberg and G J Goodhardt), Admap, March 1980, 137-140.
"Five Rules for Report Writing", London Business School Journal, 5, 2 (Winter 1980), 32-34.
Reprinted in Handbook for Managers, Isleworth: Kluwer-Harrap, May 1982.
"The Revenue Potential of Channel Four" (with A S C Ehrenberg), Admap, November 1979, 550-556.
"Some Comparisons of TV Audiences in the UK and the USA", Quantitative Sociology Newsletter, 19 (Spring 1978), 26-33.
"So Who Would Watch a Fourth Channel?", Broadcast, 27 June 1977, 19-21.
“Shakespeare was a Behavioural Scientist”, Financial Times, 29 December 1971.