Case Studies

"Nivea Sun" (with S Küster and B Hardie), in J Saker and G Smith, eds. European Casebook on Principles of Marketing, Prentice-Hall 1997, 113-130. 

 "Financial Times Business Newsletters" in K Simmonds, ed. Strategy & Marketing: A Case Approach, Oxford: Philip Allan, 1982, 178-183.
 
 "Ladbroke Holidays Ltd" in K Simmonds, ed. Strategy & Marketing: A Case Approach, Oxford: Philip Allan, 1982, 254-260.
 
"Chubb & Son Lock & Safe Company Ltd"  (with K Simmonds), in Weinberg  et al, eds., Advertising Management, London: Harper & Row, 1974, 142-149. 
Reprinted in K Simmonds, ed. Strategy & Marketing: A Case Approach, Oxford: Philip Allan, 1982, 150-159.