Books

Simply Better: Winning and Keeping Customers by Delivering What Matters Most (with Seán Meehan)
Harvard Business School Press, 2004.
Winner, American Marketing Association 2005 Berry-AMA Book Prize for the best recent book in marketing.

Seven foreign translations published or in press.

Advertising in a Recession (edited) 
WARC/NTC, 1999

Predictions: Media (with K Hammond)
London: Weidenfeld & Nicolson, 1998
Polish edition, Proszynski i S-Ka, 2000
 
Strategic Decisions (co-edited with V Papadakis) 
Boston: Kluwer, 1997
 
Unique Value (with A Dunham, B Marcus, and M Stevens) 
New York: Macmillan, 1993

Television and its Audience  (with A S C Ehrenberg)
Beverly Hills and London: Sage Publications, 1988
Japanese edition, NHK/Hosei University Press, 1991
Korean edition, Hanwool Publishing Company, 1995