Book Chapters

• Patrick Barwise and Virginia Rodriguez Perlado, “Mobile Advertising: A Research Agenda” in Marla Stafford and Ron Faber, eds, Advertising, Promotion, and New Media, M E Sharpe, 2004, 261-277.

• Patrick Barwise, “What Are the Real Threats to Public Service Broadcasting?” in Damian Tambini and Jamie Cowling, eds, From Public Service Broadcasting to Public Service Communications.  London: ippr, 2004, 16-33.

• Patrick Barwise, “Preface” in Rita Clifton, ed, Brands and Branding, The Economist and Profile Books, 2003, xiii-xvii. Second edition, 2009.

• Anita Elberse, Patrick Barwise and Kathy Hammond, “The Impact of the Internet on Horizontal and Vertical Competition: Market Efficiency and Value Chain Reconfiguration” in Michael R Baye, ed, Internet Economics (Advances in Applied Microeconomics, Volume 9).  Elsevier Science, 2002, 1-27.

• Patrick Barwise, Kathy Hammond and Anita Elberse, “Marketing and the Internet” in B A Weitz and R Wensley, eds, Handbook of Marketing, London: Sage, 2002, 527-557.

• Patrick Barwise and John Deighton, “Digital Marketing Communication” in J Wind and V Mahajan, eds, Digital Marketing: Global Strategies from the World’s Leading Experts, New York: Wiley, 2001, 339-361.

• Patrick Barwise, Andrea Dunham and Mark Ritson, “Ties That Bind: Brands, Consumers and Businesses” in J Pavitt, ed, Brand.New, London: V&A Publications, 2000, 70-97.

• Patrick Barwise, “Strategic Investment Decisions and Emergent Strategy” in G Bickerstaffe, ed, Mastering Management, London: FT Pitman, 1997, 562-571.

• Patrick Barwise, “How Much Does Food and Drink Advertising Influence Children’s Diet?” in G Smith, ed, Children’s Food: Marketing and Innovation, London: Blackie, 1997, 126-151.

• Patrick Barwise, "Overview: Marketing" in S Crainer, ed, Financial Times Handbook of Management, London: Pitman, 1995, 568-580.

• Patrick Barwise, Paul Marsh, Kathryn Thomas, and Robin Wensley, "Managing Strategic Investment Decisions" in A Pettigrew, ed, Competitiveness and the Management Process, Oxford: Basil Blackwell, 1988, 86-136.

• Patrick Barwise, Paul Marsh, Kathryn Thomas and Robin Wensley, "Research on Strategic Investment Decisions", in J. McGee and H Thomas, eds., Strategic Management Research: A European Perspective, New York and Chichester: John Wiley, 1986, 23-52.