Patrick Barwise

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School and coauthor (with Seán Meehan, IMD, Lausanne) of Simply Better (HBS Press, 2004), winner of the American Marketing Association’s 2005 Berry-AMA Prize for the best recent book in marketing. 

He joined London Business School in 1976, having spent his early career with IBM.  His previous publications include books on Television and its Audience, Accounting for Brands, Strategic Decisions, Predictions: Media, and Advertising in a Recession, as well as numerous papers and articles on marketing, management and media. 

In 2004, he led an independent review for the UK government of the BBC’s digital television services.  He is also a Fellow of the Sunningdale Institute, a UK government think tank on public service management, a council member (and former deputy chairman) of the consumer organisation Which?, and an experienced expert witness, having worked on commercial and competition cases in London, Brussels, Paris, Frankfurt and Washington.