Publications
Chintagunta, Pradeep, Vrinda Kadiyali, and Naufel J. Vilcassim, “Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis,” forthcoming, Journal of Business
Dube, Jean-Pierre, K. Sudhir, ......, Naufel J. Vilcassim “Recent Advances in Structural Econometric Modeliing: Dynamics, Product Poistioing, and Entry,” forthcoming, Marketing Letters (invited paper).
Bronnenburg, Bart, Peter E. Rossi and Naufel J. Vilcassim, “Structural Modeling and Policy Simulation,” Journal of Marketing Research, 2005, (February), 22-26
Chintagunta, Pradeep, Vrinda Kadiyali, and Naufel J. Vilcassim, “Structural Modeling of Competition: A Marketing Perspective, in Assessing Marketing Performance, Christine Moorman and Donald R. Lehman (Editors), Marketing Science Institute, Boston, MA, 2004
Dreze, Xavier, Patricia Nisol, Naufel J. Vilcassim ‘’Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior” Quantitative Marketing and Economics, 2004, (2), 1, pp. 59-92.
Kadiyali, Vrinda, Pradeep Chintagunta, and Naufel Vilcassim, “Power in Manufacturer-Retailer Interactions: An Empirical Analysis of Pricing in a Local Market,” Marketing Science, 2000 (19) 2, pp. 127-148
Vilcassim, Naufel, Vrinda Kadiyali, and Pradeep Chintagunta, “Investigating Dynamic Multifirm Interactions in Price and Advertising: A Conjectural Variation Approach,” Management Science, 1999 (45) 4 , pp. 499-518
Kadiyali, Vrinda, Naufel Vilcassim, and Pradeep Chintagunta, “Product Line Extensions and Competitive Market Interactions: An Empirical Analysis,” Journal of Econometrics, 1999 (1-2), pp. 339-363.
Jain, Dipak, Eitan Muller, and Naufel Vilcassim, “Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis,” Management Science, 1999 (45) 2, pp. 131-41
Chintagunta, Pradeep and Naufel Vilcassim, “Empirical Implications of Unobserved Household Heterogeneity for Manufacturer and Retailer Pricing,” Journal of Retailing and Consumer Services, 1998, (5) 1 pp. 15-24.
Kadiyali, Vrinda, Naufel Vilcassim, and Pradeep Chintagunta, “Empirical Analysis of Competitive Product Line Pricing Decisions: Lead, Follow, or Move Together?” Journal of Business, 1996, 4, pp. 459-487.
Chintagunta, Pradeep and Naufel Vilcassim, “A Two-Period Repeated Game Advertising Investment Model for Oligopolistic Markets: An Application to the Beer Industry,” Decision Sciences, 1995, 26 (4), pp. 531-559.
Vilcassim, Naufel and Pradeep Chintagunta, “Investigating Retailer Pricing Strategies from Household Scanner Panel Data,” Journal of Retailing: Special Issue on Distribution Channel Management with a Management Science Perspective, 1995, 71 (2), pp. 103-128.
Chintagunta, Pradeep and Naufel Vilcassim, "Marketing Investment Decisions in a Dynamic Duopoly: A Model and Empirical Analysis," International Journal of Research in Marketing, 1994, 11, pp. 287-306.
Jain, Dipak, Naufel Vilcassim , and Pradeep Chintagunta "A Random-Coefficients Logit Brand Choice Model Applied to Panel Data," Journal of Business and Economic Statistics, 1994, 12 (3), pp. 317-328.
Jain, Dipak and Naufel Vilcassim, "Estimating Household Purchase Rates for Consumer Nondurable Goods," Applied Stochastic Models and Data Analysis, 1994, 10, pp. 15-26.
Chintagunta, Pradeep, Vithala Rao, and Naufel Vilcassim, "Equilibrium Pricing and Advertising Strategies for Nondurable Experience Products in a Dynamic Duopoly," Managerial and Decision Economics, 1993, (14), pp. 221-34
Chintagunta, Pradeep and Naufel Vilcassim, "An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly," Management Science, 1992, (September) pp. 1230-1244.
Chintagunta, Pradeep, Dipak Jain, and Naufel Vilcassim, "Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data," Journal of Marketing Research, 1991, (November) pp. 417-28.
Jain, Dipak and Naufel Vilcassim, "Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach," Marketing Science, 1991, (Winter) pp. 1-23.
Vilcassim, Naufel and Dipak Jain, "Modeling Purchase Timing and Brand Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity," Journal of Marketing Research, 1991, (February) pp. 29-41.
Vilcassim, Naufel "Extending the Rotterdam Model to Test Hierarchical Market Structures," Marketing Science, 1989, (Spring) pp. 181-190
Jain, Dipak and Naufel Vilcassim, "Testing Functional Forms of Market Share Models: Using the Box-Cox Transformation and the Lagrange Multiplier Approach," International Journal of Research in Marketing, 1989, (6) pp. 95-107.
Vilcassim, Naufel and Dick Wittink, "Supporting a Higher Shelf Price Through Coupon Distributions," Journal of Consumer Marketing, 1987, (Spring) pp. 29-39.

