Professional Service

Editorial Board  - Marketing Science, Journal of Marketing Research, International Journal of Research in Marketing, Quantitative Marketing and Economics, International Journal of Internet Marketing and Advertising, Asian Journal of Marketing

Ad-hoc Reviewer - Management Science, Journal of Econometrics, Journal of Consumer Research, Journal of Business and Economic Statistics, European Journal of Operations Research, Journal of Applied Econometrics, Singapore Marketing Review, International Journal of Research in Marketing, Journal of Retailing, OMEGA, Economic Journal, Journal of Marketing

Research Proposal Evaluations  - National Science Foundation, Marketing Science Institute, Hong Kong Grants Commission

External Reviewer for Faculty Hiring /Promotion /Tenure – Northwestern (Kellogg), MIT Sloan School of Management, University  of  California (Berkeley, Irvine, Davis), Columbia University, Cornell University, Harvard University, Stanford University, University of Michigan, Wharton School, Hebrew University of Jerusalem, University of Southern Illinois, University of Santa Clara, University of Pittsburgh, Washington University (St. Louis)