Naufel Vilcassim
Naufel Vilcassim
PhD (Cornell)
Professor of Marketing; Deputy Dean (Faculty)
Marketing
Research interests
Marketing and competitive strategy, structural Modeling and Marketing Policy analysis: pricing and price promotions, panel data analysis.
Professional Affiliations
American Marketing Association
The Institute of Operations Research and Management Science
Other activities
Editorial Board, Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, International Journal of Research in Marketing, Asian Journal of Marketing.
Executive Seminars on Various Marketing Topics at Institutions such as Xerox Corporation, Marketing Institute of Singapore, Diagnostic Products Corporation, Findley Adhesives, Inc., among others.
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