As an author Nirmalya has published extensively and won several awards for his research and cases.
Academic articles in prestigious peer-reviewed journals, such as Academy of Management Journal, Journal of Marketing, and Journal of Marketing Research, present vigorously tested insight to develop the theoretical and empirical underpinnings of the discipline.
Practitioner articles in widely circulated periodicals, such as Financial Times, Harvard Business Review, and European Management Journal present frameworks and best practices to help managers make better decisions.
Cases such as Arvind Eye Hospital, easyJet, Walmart, and Yahoo help managers and students confront real life dilemmas in a classroom setting.
Finally, the book, Marketing as Strategy, is the synthesis of Nirmalya's work and ideas over the past decade.