Managerial Articles
Building the "Last Mile" – How to Solve Logistics Conflicts in E-Business
Buzz, Chat, and Branding: Give Red Bull Wings
Can Online Grocery Retailing Ever be Profitable? Lessons from the Bleeding Edge of e-Commerce
Create Trust, Not Fear, in Manufacturer-Retailer Relationships
From Market Driven to Market Driving
From Selling Products to Providing Solutions
How Do Market Driving Companies Compete?
Internet and the Information Empowered Customer: Will Price Transperancy Destroy your Margins?
Internet Distribution Strategies: Dilemmas for the Incumbent
Marketing's Drive to Recapture the Imagination
Online Advertising: Specific and Measurable
Profits in the Pie of the Beholder
Strategies for Retail Globalisation
The e-Transformation Imperative
The Global Retail Challenge
The Power of Power in Supplier-Retailer Relationships
The Power of Trust in Manufacturer-Retailer Relationship
The Revolution in Retailing: From Market Driven to Market Driving
3Vs Instead of 4Ps