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In Press

The anti-brand brand, case, BusinessWorld (India), 6 March 2006.

The midas touch, quote, Economic Times (India), 24 February 2006.

Cracking open the jewel, quote, Marketing Week (UK), 23 February 2006.

The right balance, interview, Economic Times (India), 22 Febraury 2006.

We are only delaying the inevitable FDI in retail, interview, BusinessWorld (India), 6 February 2006.

Un mundo de desafios, interview, Gestion (Argentina), February 2006.

Sekhsaria takes over as ACC chairman, mention, Economic Times (India), 26 January 2006

Tarun Das retires as ACC chairman, mention, Business Standard (India), 25 January 2006

Success formula?, quote, Business Standard (India), 15 November 2005

Interview, Emerald Now, 4 November 2005

No-frills tycoon makes it look easy, quote, Seattle Times, 1 November 2005

Brand truths, column, Economic Times (India), 19 October 2005

Marketing wisdom for the world’s best, cover story, Pitch (India), 15 October 2005

The customer calls the shots, quote, The Times (UK), 22 September 2005

A hard title to live up to, quote, Financial Times, 29 August 2005

Human resource books have great market in India, Hindustan Times (India), 27 August 2005

In guru company, quote, Economic Times (India), 29 July 2005

On the future of marketing, cover story, Business World (India), 1 August, 2005

Room to fit the purse, quote, Business World (India), 13 June 2005

L’innovation, nouveau cassetete des grandes marques, quote, La Tribune, 10 June 2005

Toning up Body Shop, quote, Business Week Online, 18 May 2005

30 seconds on a marketing christmas list, Marketing, 15 December 2004

Marketing at crossroads, quote, Pitch (India), 15 December -January 15 2005

Case study writing in real-time: Dasani UK: Brand under attack, article, ECCHO (UK), Winter 2004

How Red Bull woke up the teen market, quote, The Observer (UK), 5 December 2004

Marketing needs three Vs and seven transformations, book review, Business Line (India), 25 November 2004

Minder merken, meer problemen, quote, Intermediair (Netherlands), 25 November 2004

Why is marketing losing relevance, interview, Pitch (India), November 2004

Storyboard, Half hour taped interview, CNBC TV18 (India), 3 November 2004

ROI on marketing: Can it really be measured? Quote, Law Practice (USA), November 2004

Restructuring the innovation web, quote, Elsevier Food International, November 2004

Book launch coverage, taped interview, CNBC TV18 (India), 23 October 2004

Marketing needs a makeover, interview, Financial Express (India), 21 October 2003

London Business School brings regional business leaders for a 2-day programme, quote, The Jordan Times (Jordan), 10 October 2004

Living with channel conflict, article, CMO (USA), October 2004

Case Study: Red Bull, article, The Times (UK), 30 September 2004

Marketing needs to set out its stall more clearly, quote, Telegraph (UK), 30 September 2004

Should I worry about Water, taped interview, BBC TV, 30 September 2004

Martin, the magician, quote, BusinessWorld (India), 27 September, 2004

Marketers need to market themselves, quote, Business Europe, 1 September 2004

Marketing as Strategy, book review, Argent (UK), September 2004

Marketing as strategy, interview, Marketing Magnified (USA), September 2004

Wholesale success is in retail, article, Management Next (India), September 2004

Kumar: Differentiate company marketing with three Vs, interview, Denver Business Journal, 27 August 2004

Brands deserve analaysed treatment, article, Economic Times (India), 25 August, 2004

Markkinionti pois marginaalista, book review, Talouselama (Finland), 13 August, 2004

A summer reading list sampler for marketers, reading list, B to B (USA), 9 August, 2004

Forcing brands into early retirement, quote, www.brandchannel.com, 2 August, 2004

All that marketers want from CEOs is more money, interview, BusinessWorld (India), 2 August, 2004

Value added, editorial, Marketing Magazine (New Zealand), 1 August 2004

Marketing as Strategy, book review, College of Law Practice Management (USA), Summer 2004

From selling products to providing solutions, article, The Smart Manager (India), July-September, 2004.

The marketng challenge, book review, Brand Strategy (UK), July-August, 2004

Create meaniningful differentiation, article, 1to1 magazine (USA), July-August, 2004

The new Low-cost warriors, quote, BusinessWorld (India), 5 July, 2004

The fight for relevance, book review, Australian Financial Review (Australia), 11 June, 2004

Bold play for a piece of the action, book review, Financial Times (UK), 10 June, 2004

Suuret brandin tappajaiset, quote, Talouselama (Finland), 4 June, 2004

The strategic role of marketing, article, Harvard Business School Working Knowledge  (USA), 31 May 2004

Nuevos sitios web muestran el rango de precios de cualquier articulo, Expansion, article 21 May 2004.

Educate your CEO about marketing, interview, Marketingprofs.com 18 May 2004

Why pay retail? Europe flocks to electronics gray market, quote, Dow Jones Premium Wire (USA), 11 May, 2004

Smart, not stupid, feature, Business Standard (India), 27 April 2004

Session on business challenges, Business Standard (India), 20 April 2004

Global Inc discovers the I word, The Economic Times (India), 17 April 2004

Board recast, PM Sinha is chairman, The Telegraph (India), 17 April 2004

Bata to enter real estate development, Business Line (India), 17 April 2004

Taped interview on world class event, CNBC India, 14 April 2004

Bata India in makeover mode, The Financial Express (India), 14 April 2004

Return of Bata, The Financial Express (India), 14 April 2004

Erlebniskauf im supermarkt, Suddeutsche Zeitung (Germany), 25 February 2004

Live Interview on brand deletion, CNBC London, 12 December 2003

No more CMO? The Economic Times (India), 19 November 2003

Where have all the ideas gone, Brand Strategy (UK), November 2003

Has Ahold weathered the storm, Business Week (USA), 27 October 2003

IMD prof to join board, The Economic Times (India), 21 October 2003

Live Interview on retailing, CNBC (India), 21 October 2003

Marknadsexperter: Billig lyx tappar hela glansen, Dagens industri (Sweden), 10 October 2003

ECCH hosts first case forum on the art of case writing, ECCHO (UK), Autumn/Fall 2003

Wealth, taste and cachet at bargain prices, Financial Times (UK), 9 October 2003

Does viral marketing work better than traditional forms of advertising in reading today’s more savvy consumer? Cosmetics International (UK), 12 September 2003

Don’t stop thinking about tomorrow, Financial Times (UK), 4 August 2003

IMD high-flyer switches to LBS, Financial Times (UK), 14 July 2003

McDonald’s en mal d’amour, L’Hebdo (Switzerland), 8 May 2003

Why chief executives need to understand routes to market?, VIA International 2002

IMD’s easyjet case wins top prize in 2002 awards, ECCHO (UK), Autumn/Fall 2002

Case award hat trick at IMD, Financial Times 2002

Serving the luxury goods customer, TFWA Asia Pacific, 22 May 2002

How Swissair Landed in Trouble, Wharton Knowledge, (USA) 2001

Nye lederkrav – Fem nye udfordringer til den moderne topleder, Berlingske Tidende (Denmark), 24 January 2001

Supermarkets will be a very successful model for India, The Financial Express (India), 16 January 2001

Syllabus: Inside Today’s Business Schools, The Standard (USA), 9 January 2001

In the Lead – Executives head back to school to polish skills and rub elbows, The Wall Street Journal, 2000

The “Brand Influence” seminar, Pakistan Economist (Pakistan), 4 December 2000

Horizon Incorporated organizes “The Brand Influence” seminar, Dawn (Pakistan), 29 November 2000

Seminar held “Brand Influence”, The News Business (Pakistan), 25 November 2000

Photo of Seminar, Jang (Pakistan), 25 November 2000

Daily events, Dawn (Pakistan), 24 November 2000

“The Brand Influence” seminar, Business Recorder (Pakistan), 23 November 2000

“The Brand Influence” seminar, Slogan (Pakistan), November 2000

From market-place to market-space, Dawn (Pakistan), 21 November 2000

The Brand Influence, Daily Dawn (Pakistan), 18 November 2000

e-tailing will take a long time to take off in India, rediff.com (India), 1 November 2000

Twist In The Etail, The Economic Times (India), 25 October 2000

Indian markets ready for retail revolution, rediff.com (India), 16 October 2000

Retailing or etailing is the million dollar question, The Economic Times (India), 15 October 2000

The doodhwala question, Business Line (India), 15 October 2000

Executives head back to school to polish skills and rub elbows, The Wall Street Journal, 12 September 2000

‘Easycase’ series beginning to fulfil its promise, ECCHO (UK), Autumn/Fall 2000

Internet legt de macht bij koning klant, de Volkskrant (Netherlands), 4 July 2000

Extraordinary Beginnings, Deloitte Touche Tohmstdu, 1999

Wise Guys, HR World (UK) November-December 1999

Academic Interview, Gemini Journal Transformation, Autumn 1999

Monsieur easyJet – L’homme qui provoque Swissair, Bilan November 1999

Skab vaerdi for kunderne – Vaelg kunderne med omhu, Berlingske Tidende (Denmark) 7 September 1999

South Asia: Big demand – Short supply, HR World (UK) January-February, 1999

Distribution: les défis de la mondialisation, Les Echos (France), 23 October 1998

Los caminos de la seducción, Gestión September-October 1998

Estratégias para globalizar as redes de varejo, Gazeta Mercantil September 1998

Byc blizej konsumenta, Puls Biznesu, March 1998

Create trust, not fear, in manufacturer-retailer relationships, People Dynamics, March 1998

Create trust, not fear, in manufacturer-retailer relationships, dilf Orientering 1998

Nah an den Kunden ‘ran, Handelsblatt (Germany) 30 January 1998

Marketing guru offers means to better profits, The Asian Age (India), 6 January 1998

Refining Customer Relationships, International Herald Tribune, 21 November 1997

Relations de confiance, PME Magazine, November 1997

Cómo crear confianza en lugar de miedo en las relaciones entre fabricante y minorista, Capital Humano (Spain), September 1997

Create trust in manufacturer-retailer relationships, The Indonesian Observer August 18 1997

Como crear une relacion de confianza entre fabricante y Minorista, MK (Spain) July-August 1997

Ordem para confiar, Distribuição hoje (Portugal), July 1997

Tillid motiverer bedre end frygt, Børsen (Denmark), 4 July 1997

fim do “Marketing”, Expresso (Portugal), 7 June 1997

Create trust not fear in manufacturer-retailer relationships, Ming Pao (Hong Kong), June 1997

Cultiver le lien avec ses clients, Les Echos (France) 11-12 April 1997

A cooperação faz o lucro, Distribuição hoje 1997

Nur was mir nützt, ist wirklich gut, Cash 1997

Part 2: O poder da confiança nas relações comerciais, Automação Comercial 1997

Part 1: O poder da confiança nas relações entre fabricantes e Distribuidores, Automação Comercial 1997

The importance of being earnest, Métropolis 1997

The retail challenge, The Economic Times (India), 25 December 1996

Interview: Maak je eigen product overbodig, nieuws tribune 1996

Carrera Contra el Tiempo, Negocios June, 1996

Toeleveranciers: Nederlands schuldgevoel, Elsevier (Netherlands) 18 November 1995

Study: Car dealers seek more respect, Northeast Pennsylvania Business Journal (USA) February 1994

Car dealers just want some Respect!, Intercom PennState (USA) 1993

Auto dealers want respect, not money, Centre Daily Times (USA) 1993

R-e-s-p-e-c-t: Car dealers, Automative News  (USA) 1993





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