In Press
The anti-brand brand, case, BusinessWorld (India), 6 March 2006.
The midas touch, quote, Economic Times (India), 24 February 2006.
Cracking open the jewel, quote, Marketing Week (UK), 23 February 2006.
The right balance, interview, Economic Times (India), 22 Febraury 2006.
Un mundo de desafios, interview, Gestion (Argentina), February 2006.
Sekhsaria takes over as ACC chairman, mention, Economic Times (India), 26 January 2006
Tarun Das retires as ACC chairman, mention, Business Standard (India), 25 January 2006
Success formula?, quote, Business Standard (India), 15 November 2005
Interview, Emerald Now, 4 November 2005
No-frills tycoon makes it look easy, quote, Seattle Times, 1 November 2005
Brand truths, column, Economic Times (India), 19 October 2005
Marketing wisdom for the world’s best, cover story, Pitch (India), 15 October 2005
The customer calls the shots, quote, The Times (UK), 22 September 2005
A hard title to live up to, quote, Financial Times, 29 August 2005
Human resource books have great market in India, Hindustan Times (India), 27 August 2005
In guru company, quote, Economic Times (India), 29 July 2005
On the future of marketing, cover story, Business World (India), 1 August, 2005
Room to fit the purse, quote, Business World (India), 13 June 2005
L’innovation, nouveau cassetete des grandes marques, quote, La Tribune, 10 June 2005
Toning up Body Shop, quote, Business Week Online, 18 May 2005
30 seconds on a marketing christmas list, Marketing, 15 December 2004
Marketing at crossroads, quote, Pitch (India), 15 December -January 15 2005
Case study writing in real-time: Dasani UK: Brand under attack, article, ECCHO (UK), Winter 2004
How Red Bull woke up the teen market, quote, The Observer (UK), 5 December 2004
Marketing needs three Vs and seven transformations, book review, Business Line (India), 25 November 2004
Minder merken, meer problemen, quote, Intermediair (Netherlands), 25 November 2004
Why is marketing losing relevance, interview, Pitch (India), November 2004
Storyboard, Half hour taped interview, CNBC TV18 (India), 3 November 2004
ROI on marketing: Can it really be measured? Quote, Law Practice (USA), November 2004
Restructuring the innovation web, quote, Elsevier Food International, November 2004
Book launch coverage, taped interview, CNBC TV18 (India), 23 October 2004
Marketing needs a makeover, interview, Financial Express (India), 21 October 2003
London Business School brings regional business leaders for a 2-day programme, quote, The Jordan Times (Jordan), 10 October 2004
Living with channel conflict, article, CMO (USA), October 2004
Case Study: Red Bull, article, The Times (UK), 30 September 2004
Marketing needs to set out its stall more clearly, quote, Telegraph (UK), 30 September 2004
Should I worry about Water, taped interview, BBC TV, 30 September 2004
Martin, the magician, quote, BusinessWorld (India), 27 September, 2004
Marketers need to market themselves, quote, Business Europe, 1 September 2004
Marketing as Strategy, book review, Argent (UK), September 2004
Marketing as strategy, interview, Marketing Magnified (USA), September 2004
Wholesale success is in retail, article, Management Next (India), September 2004
Kumar: Differentiate company marketing with three Vs, interview, Denver Business Journal, 27 August 2004
Brands deserve analaysed treatment, article, Economic Times (India), 25 August, 2004
Markkinionti pois marginaalista, book review, Talouselama (Finland), 13 August, 2004
A summer reading list sampler for marketers, reading list, B to B (USA), 9 August, 2004
Forcing brands into early retirement, quote, www.brandchannel.com, 2 August, 2004
All that marketers want from CEOs is more money, interview, BusinessWorld (India), 2 August, 2004
Value added, editorial, Marketing Magazine (New Zealand), 1 August 2004
Marketing as Strategy, book review, College of Law Practice Management (USA), Summer 2004
From selling products to providing solutions, article, The Smart Manager (India), July-September, 2004.
The marketng challenge, book review, Brand Strategy (UK), July-August, 2004
Create meaniningful differentiation, article, 1to1 magazine (USA), July-August, 2004
The new Low-cost warriors, quote, BusinessWorld (India), 5 July, 2004
The fight for relevance, book review, Australian Financial Review (Australia), 11 June, 2004
Bold play for a piece of the action, book review, Financial Times (UK), 10 June, 2004
Suuret brandin tappajaiset, quote, Talouselama (Finland), 4 June, 2004
The strategic role of marketing, article, Harvard Business School Working Knowledge (USA), 31 May 2004
Nuevos sitios web muestran el rango de precios de cualquier articulo, Expansion, article 21 May 2004.
Educate your CEO about marketing, interview, Marketingprofs.com 18 May 2004
Why pay retail? Europe flocks to electronics gray market, quote, Dow Jones Premium Wire (USA), 11 May, 2004
Smart, not stupid, feature, Business Standard (India), 27 April 2004
Session on business challenges, Business Standard (India), 20 April 2004
Global Inc discovers the I word, The Economic Times (India), 17 April 2004
Board recast, PM Sinha is chairman, The Telegraph (India), 17 April 2004
Bata to enter real estate development, Business Line (India), 17 April 2004
Taped interview on world class event, CNBC India, 14 April 2004
Bata India in makeover mode, The Financial Express (India), 14 April 2004
Return of Bata, The Financial Express (India), 14 April 2004
Erlebniskauf im supermarkt, Suddeutsche Zeitung (Germany), 25 February 2004
Live Interview on brand deletion, CNBC London, 12 December 2003
No more CMO? The Economic Times (India), 19 November 2003
Where have all the ideas gone, Brand Strategy (UK), November 2003
Has Ahold weathered the storm, Business Week (USA), 27 October 2003
IMD prof to join board, The Economic Times (India), 21 October 2003
Live Interview on retailing, CNBC (India), 21 October 2003
Marknadsexperter: Billig lyx tappar hela glansen, Dagens industri (Sweden), 10 October 2003
ECCH hosts first case forum on the art of case writing, ECCHO (UK), Autumn/Fall 2003
Wealth, taste and cachet at bargain prices, Financial Times (UK), 9 October 2003
Don’t stop thinking about tomorrow, Financial Times (UK), 4 August 2003
IMD high-flyer switches to LBS, Financial Times (UK), 14 July 2003
McDonald’s en mal d’amour, L’Hebdo (Switzerland), 8 May 2003
Why chief executives need to understand routes to market?, VIA International 2002
IMD’s easyjet case wins top prize in 2002 awards, ECCHO (UK), Autumn/Fall 2002
Case award hat trick at IMD, Financial Times 2002
Serving the luxury goods customer, TFWA Asia Pacific, 22 May 2002
How Swissair Landed in Trouble, Wharton Knowledge, (USA) 2001
Syllabus: Inside Today’s Business Schools, The Standard (USA), 9 January 2001
The “Brand Influence” seminar, Pakistan Economist (Pakistan), 4 December 2000
Horizon Incorporated organizes “The Brand Influence” seminar, Dawn (Pakistan), 29 November 2000
Seminar held “Brand Influence”, The News Business (Pakistan), 25 November 2000
Photo of Seminar, Jang (Pakistan), 25 November 2000
Daily events, Dawn (Pakistan), 24 November 2000
“The Brand Influence” seminar, Business Recorder (Pakistan), 23 November 2000
“The Brand Influence” seminar, Slogan (Pakistan), November 2000
From market-place to market-space, Dawn (Pakistan), 21 November 2000
The Brand Influence, Daily Dawn (Pakistan), 18 November 2000
e-tailing will take a long time to take off in India, rediff.com (India), 1 November 2000
Twist In The Etail, The Economic Times (India), 25 October 2000
Indian markets ready for retail revolution, rediff.com (India), 16 October 2000
Retailing or etailing is the million dollar question, The Economic Times (India), 15 October 2000
The doodhwala question, Business Line (India), 15 October 2000
Executives head back to school to polish skills and rub elbows, The Wall Street Journal, 12 September 2000
‘Easycase’ series beginning to fulfil its promise, ECCHO (UK), Autumn/Fall 2000
Internet legt de macht bij koning klant, de Volkskrant (Netherlands), 4 July 2000
Extraordinary Beginnings, Deloitte Touche Tohmstdu, 1999
Wise Guys, HR World (UK) November-December 1999
Academic Interview, Gemini Journal Transformation, Autumn 1999
Monsieur easyJet – L’homme qui provoque Swissair, Bilan November 1999
Skab vaerdi for kunderne – Vaelg kunderne med omhu, Berlingske Tidende (Denmark) 7 September 1999
South Asia: Big demand – Short supply, HR World (UK) January-February, 1999
Distribution: les défis de la mondialisation, Les Echos (France), 23 October 1998
Los caminos de la seducción, Gestión September-October 1998
Estratégias para globalizar as redes de varejo, Gazeta Mercantil September 1998
Byc blizej konsumenta, Puls Biznesu, March 1998
Create trust, not fear, in manufacturer-retailer relationships, People Dynamics, March 1998
Create trust, not fear, in manufacturer-retailer relationships, dilf Orientering 1998
Nah an den Kunden ‘ran, Handelsblatt (Germany) 30 January 1998
Marketing guru offers means to better profits, The Asian Age (India), 6 January 1998
Refining Customer Relationships, International Herald Tribune, 21 November 1997
Relations de confiance, PME Magazine, November 1997
Create trust in manufacturer-retailer relationships, The Indonesian Observer August 18 1997
Como crear une relacion de confianza entre fabricante y Minorista, MK (Spain) July-August 1997
Ordem para confiar, Distribuição hoje (Portugal), July 1997
Tillid motiverer bedre end frygt, Børsen (Denmark), 4 July 1997
fim do “Marketing”, Expresso (Portugal), 7 June 1997
Create trust not fear in manufacturer-retailer relationships, Ming Pao (Hong Kong), June 1997
Cultiver le lien avec ses clients, Les Echos (France) 11-12 April 1997
A cooperação faz o lucro, Distribuição hoje 1997
Nur was mir nützt, ist wirklich gut, Cash 1997
Part 2: O poder da confiança nas relações comerciais, Automação Comercial 1997
The importance of being earnest, Métropolis 1997
The retail challenge, The Economic Times (India), 25 December 1996
Interview: Maak je eigen product overbodig, nieuws tribune 1996
Carrera Contra el Tiempo, Negocios June, 1996
Toeleveranciers: Nederlands schuldgevoel, Elsevier (Netherlands) 18 November 1995
Study: Car dealers seek more respect, Northeast Pennsylvania Business Journal (USA) February 1994
Car dealers just want some Respect!, Intercom PennState (USA) 1993
Auto dealers want respect, not money, Centre Daily Times (USA) 1993