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Recommendations from Nirmalya Kumar:

Music

Books

 

Music

 Artist
 Title
 Johnny Adams  Roomful of Blues
 Toni Braxton  Secrets
 James Brown  Live at Apollo Vol 2
 Cachao  Master Sessions Vol. II
 Otis Clay  Live in Japan
 Ella Fitzgerald and Louis Armstrong  Ella and Louis Together Again
 Gabrielle  Rise
 Marvin Gaye  What’s Going On
 Macy Gray  On How Life Is
 Al Green  Call Me
 John Lee Hooker  The Ultimate Collection
 Nusrat Fateh Ali Khan  Night Song
 BB King There Must Be a Better World Somewhere
 Ben E. King Greatest Hits
 Magic Sam  West Side of Soul
 Van Morrison  Astral Weeks
 Omara Portuondo  Buena Vista Social Club presents
 Santana  Supernatural
 Springsteen  Born to Run
 Toots & the Maytals  Funky Kingston
 Junior Wells  Hoodoo Man Blues

 

Books

 

 Author(s)  Title  Publisher
Anderson, James C.; Narus, James A.
Business Market Management: Understanding,Creating and Delivering Value
(The book for business to business marketing)
Prentice Hall - ISBN 0-13-522657-0
Csikszentmihalyi, Mihaly Flow - The Psychology of Optimal Experience
(Simple and complex, demanding, will transform the lives of a few of its readers)
Harper Perennial - ISBN 0-06-092043-2 
Deschamps, Jean-Philippe; Nayak, Ranganath P Product Juggernauts
(Insightful product development strategy book)
Harvard Business School Press - ISBN-0-87584-341-7
Dolan, Robert J.; Simon, Hermann Power Pricing - How Managing Price Transforms the Bottom Line
(The best book on pricing)
The Free Press - ISBN 0-684-83443-X
 
Evans, Philip; Wurster, Thomas S
Blown to Bits - How the New Economics of Information Transforms Strategy
(The best book I have read on Internet)
Harvard Business School Press, Boston Massachusetts - ISBN 0-87584-877-X
Fussell, Paul Class - A painfully accurate guide through the American status system
(A very funny book about consumption)
Ballantine Books - ISBN 0-345-31816-1
Gannon, Martin J. & Associates Understanding Global Cultures - Metaphorical Journeys Through 17 Countries
(An interesting book on cultural differences)
SAGE Publications - ISBN 0-8039-5374-7 cloth /ISBN 0-8039-5375-5 paper  
Kapferer, Jean-Noël Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
(The best book on brand equity)
The Free Press - ISBN 0-02-917045-1
Kotler, Philip Marketing Management - Analysis, Planning,Implementation and Control, 9th Edition
(The Bible)
Prentice Hall - ISBN 0-13-261363-8  Stern, Louis W.
El-Ansary, Adel I.; Coughlan, Anne T. Marketing Channels, 5th Edition
(The bible on distribution)
Prentice Hall - ISBN 0-13-242793-1
Zeithaml, Valerie A.; Bitner, Mary Jo Service Marketing McGraw Hill - ISBN 0-07-078250-4
Zoltners, Andris A.; Sinha, Prabhakant; Zoltners, Greggor The Complete Guide to Accelerating Sales Force Performance Amacon - ISBN 0-8144-0650-5
Mohan Sawhney and Jeff Zubin The Seven Steps to Nirvana McGraw-Hill


© London Business School 2005