Case Writing
Akzo-Nobel UK: Managing the Brand Portfolio
Amazon: Success, Survival, or Suicide
Aravind Eye Hospital 2000: Still in the Service of Sight
Carrefour: Opportunities in Mexico (A)
Carrefour: Opportunities in Mexico (B)
Carrefour: Opportunities in Mexico (C)
Dasani (UK): Brand Under Attack
easyEverything: The Internet Shoppe
easyJet – The Web’s Favorite Airline
FoodWorld Supermarkets in India
Global Foods: Facing the Hypo-Mart Challenge
Gramophone Company of India (A), (B): The Digital Distribution Challenge
Loyalty Wars in the UK Supermarket Industry (A), (B)
Medi-Cult: Pricing a Radical Innovation
Online Grocery Retailing: Building the Last Mile to the Customer
Red Bull: The Anti-brand Brand
Savannah Interactive Entertainment: International Distribution Strategy
Swissair: Repositioning a Premium Brand
Wal-Mart: Competing in the Global Marketplace
www. Home Improvement .com (A), (B)
Yahoo!: Moving from Free to Paid Services