The New Business Road Test:
What Entrepreneurs and Executives Should Do Before Writing a Business Plan
The New Business Road Test helps entrepreneurs and business professionals avoid impending disaster. It shows them how to enhance their chances of winning customers and capital and actually achieve their entrepreneurial dreams!
Chapter 1 is a 'must read' for the first session in any business plan course, as it provides a framework for assessing the seven domains that characterise attractive opportunities. To download a sample copy of Chapter 1 click here (pdf, 403 KB).
To buy a copy from Amazon UK click here.
To buy a copy from Amazon US click here.
To request permission to use Chapter 1 in one of your courses please click here (Word, 92 KB).
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