Biography

John W. Mullins is Associate Professor of Management Practice in Marketing and Entrepreneurship at London Business School.  He earned his MBA at the Stanford Graduate School of Business and Ph.D in marketing from the University of Minnesota.  An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public.

Since becoming a business school professor in 1992, John has published three books and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal, as well as in numerous academic journals.  His research has won national and international awards from Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation.

John is co-author of Marketing Management: A Strategic Decision Making Approach, 7th edition and Marketing Strategy: A Decision Focused Approach, 7th edition.  His first trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3e, London: Prentice-Hall/FT 2010), is the definitive work on the assessment and shaping of market opportunities.

John has consulted with and done executive education on five continents for a variety of organisations both large and small, including Roche Diagnostics, Time Warner Communications and the Eastman Kodak Company.