Getting to Plan B

Breaking through to a better business model

If the founders of Google, PayPal, or Starbucks had stuck to their original business plans, we'd likely never have heard of them.  Instead, they made radical changes to their initial models, became household names, and delivered huge returns for investors.  How did they get from their Plan A to a business model that worked?

In Getting to Plan B, John Mullins and Randy Komisar present a field-tested process for rigorously stress-testing your initial business idea, and using the evidence you uncover to make swift corrections that tip the business equation in your favour.  Whether launching a new venture in the marketplace or inside your company, Getting to Plan B will help you replace assumptions with evidence - and vastly improve your odds of success.

About the Authors:
John Mullins is an Associate Professor of Management Practice at London Business School.
Randy Komisar is a Partner at Kleiner Perkins Caufield & Byers.

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To visit the Getting to Plan B website, click here.