Dan Goldstein, Assistant Professor of Marketing at London Business School

Selected Publications

 

• Goldstein, D. G., Johnson, E. J., & Sharpe, W. F. (2008). Choosing Outcomes Versus Choosing Products: Consumer-Focused Retirement Investment Advice. Journal of Consumer Research, 35, 440-456.
  
• Goldstein, Daniel G., Eric J. Johnson, Andreas Herrmann, and Mark Heitmann (2008). Nudge Your Customers Toward Better Choices. Harvard Business Review, 86(12), 99-105.
• Gigerenzer, G., Hoffrage, U., & Goldstein, D. G. (2008). Fast and frugal heuristics are plausible models of cognition: Reply to Dougherty, Franco-Watkins, and Thomas. Psychological Review, 115(1), 230-237.
  
• Goldstein, D. G. & Taleb, N. N. (2007). We don't quite know what we are talking about when we talk about volatility. Journal of Portfolio Management, 33(4), 84-86.
  
• Weber, E. U., Johnson, E. J., Milch, K. F., Chang, H., Brodscholl, J. C. & Goldstein, D. G. (2007). Asymmetric discounting in intertemporal choice: A Query Theory account. Psychological Science, 18(6), 516-523.
  
• Goldstein, D. G. (2007). Getting attention for unrecognized brands. Harvard Business Review, 85(3), 24-28.
  
• Goldstein, D. G., & Goldstein, D. C. (2006). Profiting from the long tail. Harvard Business Review, 84(6), 24-28.
  
• Goldstein, D. G., Johnson, E. J., & Sharpe, W. F. (2006). A new way to measure consumer risk preferences. Manuscript under review.
  
• Johnson, E. J. & Goldstein, D. G. (2003). Do defaults save lives?, Science, 302, 1338-1339.
  
• Goldstein, D. G. & Gigerenzer, G. (2002). Models of ecological rationality: The recognition heuristic. Psychological Review, 109, 75-90.
  
• Gigerenzer, G. & Goldstein, D. G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669.

More articles here.

To register to participate in online Psychology experiments

The Online Lab of the London Business School is accepting registrants for upcoming experiments. Participants will be invited to take part in online studies in exchange for cash payments or lotteries. To participate you must be a fluent speaker of English and over 18 years old. If this sounds like you, please read on.

We very much appreciate your interest in participating in our pool. Thanks to  participants like yourselves, we are able to carry out scientific research that  extends knowledge of human judgment and decision making.

On the next page you will be asked some questions that will be useful for our analyses. Information about you will be kept in strict confidentiality and only be used by our scientific researchers. You will not be contacted except as it concerns our experiments. Some time after filling out this form, you may be contacted to verify the information you entered.
When you are in our participant pool, you may occasionally receive an invitation to participate in a survey via email. You will be told the approximate duration of the experiment, and information on the payment you can expect to receive (whether it will be cash, a lottery, or a prize). You can decide whether you wish to participate in each study as you are contacted about it. You may leave our pool at any time. A note on fraud. We appreciate that the vast majority of those who register with us are honest people like yourself who participate in order to help out scientific research, learn something about themselves, earn a bit of money, or all of the above. However, when doing research over the Internet, it is unfortunately the case that some individuals attempt to cheat the system. We know that in the past, people have attempted to submit multiple registrations under false identities and filled out surveys randomly in attempts to earn some quick and undeserved cash. For this reason, we are compelled to say that submitting false registrations is an act of fraud and those submitting them will not be allowed to participate in experiments. When experiments are run, data are checked for bogus responses, and those providing them are also excluded from future studies. We apologize for needing to mention this to a vast majority to whom it is not applicable.

 

Other sites Experiments are sometimes conducted on the site www.decisionresearchlab.com. This site is owned by Dr. Goldstein and all experiments on it have been approved. Often, the surveys in experiments will be run at a third-party survey site www.surveymonkey.com.

 

Payments On a brighter note, payments are usually handled by PayPal (http://www.paypal.com/, and there are country-specific versions, such as www.paypal.com/uk), a free service. If you register with PayPal and have the money deposited directly in your bank account, you will receive the full amount. However, if you ask PayPal to mail you a cheque (available in certain countries only), its system will remove a small processing fee from the amount we have authorized it to pay you. If you are already registered with PayPal, on the next pages when asked for your email address, please use the one linked to your PayPal account. If a particular study provides payment via PayPal and you do not wish to be paid via PayPal, then kindly do not participate in these studies.
If you have any questions or concerns, please do not hesitate to contact Professor Daniel Goldstein at dgoldstein at london dot edu. To fill out the registration form, please click the below. You will be taken to another site (surveymonkey.com) where the registration form is hosted. Pre-registration form for online studies